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The Mascara
The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.A curved wand captures inner corner baby lashes and lengthens outer...- $14.00
$28.00- $14.00
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The Market Tote
The ideal everyday carryall — The Market Tote is made with durable, water-resistant waxed canvas that’s easy to clean. It features a roomy, wide base, an interior pocket, and nylon straps — short grab-and-go handles and a detachable, adjustable crossbody. Perfect for everything from...- $22.00
$44.00- $22.00
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The Makeup Travel Kit 2.0
Achieve a glowing, suntanned look all summer long with The Makeup Travel Kit 2.0. It has all the essentials for a weekend getaway — with products for your complexion, cheeks, eyes, and lips, along with a brush for easy application on the go. Available in...- $86.00
$172.00- $86.00
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The Lippie Stick
The Lippie Stick is a dense and cushiony lip balm that locks in moisture and protects against the elements, leaving your lips feeling soft and nourished. Made with rich plant-based oils and cocoa butter in our signature blend of orange, spearmint, and lavender essential...- $12.00
$24.00- $12.00
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The Lip Pencil
The Lip Pencil is a richly pigmented pencil that defines and fills in your lips for a refined, modern look. The creamy formula gives a lightweight, breathable, and barely-there finish. Featuring 8 nude shades and 4 bold shades.- $12.00
$24.00- $12.00
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The I Am Me Crew - Cream
The I Am Me Crew features our favorite confidence-boosting statement. I Am Me is a constant reminder to myself and for others to own who you are and be proud of it. It's about being comfortable in your skin and loving what makes you...- $29.00
$58.00- $29.00
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Cream
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The Hoodie - Bone
Our first hoodie - and a Jones Road office favorite. Oversized with a plush and cozy interior. Available in Black/Pink and Bone/Black options. Made of 90% Cotton, 10% Polyester. THIS ITEM IS FINAL SALE.- $34.00
$68.00- $34.00
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Bone
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Black
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The Hero Kit
A makeup minimalist's dream, The Hero Kit has all you need for a look that feels like you, but better. It includes five award-winning staples that belong in every makeup bag. Each kit features two Mini Miracle Balms for blush and highlight; Pinky comes...- $62.00
$124.00- $62.00
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The Face Powder Brush
The Face Powder Brush is a round, fluffy brush that covers more surface area on the face for light, even application.- $24.00
$48.00- $24.00
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The Face Pencil
A makeup artist's dream...but simple enough for a newbie to master. The Face Pencil is a creamy yet dense concealer that provides buildable coverage to conceal redness, blemishes and even skin tone - while remaining virtually undetectable. A lighter shade can also be used...- $14.00
$28.00- $14.00
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The Eyeliner Brush
Ideal for creating soft lines or blending harsh edges. Use The Eyeliner Brush to line along the upper, and lower, lash lines, or to diffuse.- $12.00
$24.00- $12.00
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The Eyebrow Brush
Groom, shape, and fill in brows using The Eyebrow Brush. Start with the spoolie end and finish up with the flat side to soften and spread with control. You can also use the brush to line your eyes or the spoolie to separate your...- $13.00
$26.00- $13.00
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The Everything Brush
A wider and flatter brush for bronzer, powder, highlighter, and beyond. Apply your powder or cream product with The Everything Brush for controlled, even coverage.- $22.00
$44.00- $22.00
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The Detail Brush
The Detail Brush is firm enough for targeted application but pliable for blending. Use around the nose and mouth, under the eye, and for spot coverage.- $14.00
$28.00- $14.00
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The Daily Brush
A flat, multi-use brush designed for effortless, everyday blending of lightweight complexion products. Perfect for applying Just Enough Tinted Moisturizer, Everyday Sunscreen, or any cream or liquid formula.- $21.00
$42.00- $21.00
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The Dad Hat - Black
Worn with a summer dress, gym clothes, or a casual suit - somehow The Dad Hat looks good while doing it all. This hat is made of 100% cotton. One size fits all, featuring an adjustable clasp on the back. THIS ITEM IS FINAL...- $15.00
$30.00- $15.00
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Black
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The Complexion Set
No matter how your skin wakes up, The Complexion Set has the tools you need for an even, natural, everyday look. It features four easy-to-use products — including the first-ever Mini What the Foundation and the Mini Eye Cream. The set also includes The...- $49.00
$98.00- $49.00
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The Cleansing Stick
Great makeup starts with clean, healthy skin. The Cleansing Stick is a travel-friendly solid oil cleanser that effectively dissolves makeup and removes impurities without stripping the skin of essential oils. Made with a trifecta of vitamin-rich plant-based oils, it's a low maintenance addition to...- $18.00
$36.00- $18.00
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The Classic Tee
An oversized, wear anywhere t-shirt that doesn't need to be broken in. Available in Black and White options. Made of 100% cotton. THIS ITEM IS FINAL SALE.- $17.50
$35.00- $17.50
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The Classic Lip
The Classic Lip is a lightweight, richly pigmented lipstick with a satin finish. It features shea butter and vitamin E to smooth and condition your lips. Available in 12 shades from neutral to bold, it’s the kind of classic that never goes out of...- $15.00
$30.00- $15.00
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What The Foundation
What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil...
- $23.00
$46.00- $23.00
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Just Enough Tinted Moisturizer
Just Enough is a lightweight tinted moisturizer that smooths and evens skin tone with a soft touch of coverage. It hides redness, looks natural, and feels like nothing on your skin.Packed with hydrating ingredients, it keeps your skin moisturized — without clogging pores.Choose from...
- $22.00
$44.00- $22.00
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Miracle Balm
Meet Miracle Balm — a light-reflecting balm that gives your skin a fresh, healthy glow. It’s a highlighter, blush, bronzer, and so much more.Tap it on cheeks, lips, or as an all-over tint for an effortlessly natural look. Layer it over foundation to warm...
- $19.00
$38.00- $19.00
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Lip and Cheek Stick
Lip And Cheek Stick glides effortlessly onto skin for a lightweight wash of color, while nourishing the skin. Blendable and buildable. Use it on its own or layer for added payoff.
- $18.00
$36.00- $18.00
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Tinted Face Powder
This is powder, reinvented. Tinted Face Powder is a finely milled, ultra-lightweight setting powder designed to seamlessly blend into your skin to set your foundation, color correct where needed, and minimize shine without looking like you're wearing powder. It's exactly what you've come to...
- $15.00
$30.00- $15.00
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Just A Sec
This innovative formula is weightless, cushiony, and adds a luminous wash of color across lids, at the inner corner of the eyes, and along the brow bone. Just a Sec can be used to create depth, add highlight, or a bit of shimmer for...
- $14.00
$28.00- $14.00
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Cool Gloss
The task: build a better lip gloss. The result: an evolution of the form.Lightweight and ultra-moisturizing, Cool Gloss melts into lips to plump and awaken with natural peppermint. Never tacky, sticky, or heavy, Cool Gloss goes on and feels good.Can also be tapped onto...
- $12.00
$24.00- $12.00
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The Everything Brush
A wider and flatter brush for bronzer, powder, highlighter, and beyond. Apply your powder or cream product with The Everything Brush for controlled, even coverage.
- $22.00
$44.00- $22.00
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