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The Lip Pencil
The Lip Pencil is a richly pigmented pencil that defines and fills in your lips for a refined, modern look. The creamy formula gives a lightweight, breathable, and barely-there finish. Featuring 8 nude shades and 4 bold shades.- $12.00
$24.00- $12.00
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Cool Gloss
The task: build a better lip gloss. The result: an evolution of the form.Lightweight and ultra-moisturizing, Cool Gloss melts into lips to plump and awaken with natural peppermint. Never tacky, sticky, or heavy, Cool Gloss goes on and feels good.Can also be tapped onto...- $12.00
$24.00- $12.00
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Lip and Cheek Stick
Lip And Cheek Stick glides effortlessly onto skin for a lightweight wash of color, while nourishing the skin. Blendable and buildable. Use it on its own or layer for added payoff.- $18.00
$36.00- $18.00
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The Lippie Stick
The Lippie Stick is a dense and cushiony lip balm that locks in moisture and protects against the elements, leaving your lips feeling soft and nourished. Made with rich plant-based oils and cocoa butter in our signature blend of orange, spearmint, and lavender essential...- $12.00
$24.00- $12.00
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The Classic Lip
The Classic Lip is a lightweight, richly pigmented lipstick with a satin finish. It features shea butter and vitamin E to smooth and condition your lips. Available in 12 shades from neutral to bold, it’s the kind of classic that never goes out of...- $15.00
$30.00- $15.00
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Miracle Balm
Meet Miracle Balm — a light-reflecting balm that gives your skin a fresh, healthy glow. It’s a highlighter, blush, bronzer, and so much more.Tap it on cheeks, lips, or as an all-over tint for an effortlessly natural look. Layer it over foundation to warm...- $19.00
$38.00- $19.00
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The Mini Lip Kit
The Mini Lip Kit contains three mini lip essentials that take you from pre-party to after-party. Available in two neutral colorways, Mauve and Tawny Nude. Each kit includes an exclusive Mini Lip Pencil, Mini Classic Lip, and Mini Cool Gloss in Pink Lilac. With...- $22.00
$44.00- $22.00
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What The Foundation
What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil...
- $23.00
$46.00- $23.00
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Just Enough Tinted Moisturizer
Just Enough is a lightweight tinted moisturizer that smooths and evens skin tone with a soft touch of coverage. It hides redness, looks natural, and feels like nothing on your skin.Packed with hydrating ingredients, it keeps your skin moisturized — without clogging pores.Choose from...
- $22.00
$44.00- $22.00
- Unit price
- per
Miracle Balm
Meet Miracle Balm — a light-reflecting balm that gives your skin a fresh, healthy glow. It’s a highlighter, blush, bronzer, and so much more.Tap it on cheeks, lips, or as an all-over tint for an effortlessly natural look. Layer it over foundation to warm...
- $19.00
$38.00- $19.00
- Unit price
- per
Lip and Cheek Stick
Lip And Cheek Stick glides effortlessly onto skin for a lightweight wash of color, while nourishing the skin. Blendable and buildable. Use it on its own or layer for added payoff.
- $18.00
$36.00- $18.00
- Unit price
- per
Tinted Face Powder
This is powder, reinvented. Tinted Face Powder is a finely milled, ultra-lightweight setting powder designed to seamlessly blend into your skin to set your foundation, color correct where needed, and minimize shine without looking like you're wearing powder. It's exactly what you've come to...
- $15.00
$30.00- $15.00
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Just A Sec
This innovative formula is weightless, cushiony, and adds a luminous wash of color across lids, at the inner corner of the eyes, and along the brow bone. Just a Sec can be used to create depth, add highlight, or a bit of shimmer for...
- $14.00
$28.00- $14.00
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Cool Gloss
The task: build a better lip gloss. The result: an evolution of the form.Lightweight and ultra-moisturizing, Cool Gloss melts into lips to plump and awaken with natural peppermint. Never tacky, sticky, or heavy, Cool Gloss goes on and feels good.Can also be tapped onto...
- $12.00
$24.00- $12.00
- Unit price
- per
The Everything Brush
A wider and flatter brush for bronzer, powder, highlighter, and beyond. Apply your powder or cream product with The Everything Brush for controlled, even coverage.
- $22.00
$44.00- $22.00
- Unit price
- per
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