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The Brow Gel
The Brow Gel is a gel based product that fills in, shapes and defines brows to make a statement. The spoolie brush allows for easy application with just a few short strokes. The Brow Gel is available in 5 color enhancing shades and 1...- $13.00
$26.00- $13.00
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Sparkle Wash
Magic hour for the eyes. This shimmering, dimensional liquid eyeshadow locks onto the lids during the day. Customize the intensity by building for radiant (but never overdone) sparkle.- $13.00
$26.00- $13.00
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The Best Pencil
The indispensable pencil. A precise, crisp line that glides on seamlessly and can be used with shadow on top or all by itself. Highly pigmented, this formula is based on 1970s no-frills, ultra-dense formulas‚ but updated with a clean and modern ingredient stack. Blend...- $12.00
$24.00- $12.00
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Gel Liner
Gel Liner is a richly pigmented eyeliner that glides on effortlessly, stays in place, and provides statement definition. Not to mention, the creamy gel formula is water and transfer-resistant, making it ideal for all-day wear.- $16.00
$32.00- $16.00
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The Best Eyeshadow
Minimalist but mighty. This blendable shadow offers professional-grade velvety pigment. Customize it with your tools: A fluffy brush yields a sheer application while a tighter brush will maximize density. Layer and blend to add dimension.- $13.00
$26.00- $13.00
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The Brow Pencil
More brow with less work. This smooth, controllable pencil integrates tiny, hairlike fibers to add dimension and fullness. Use it to achieve fluffy and feathery brows, to extend and define, or just to fill in bare patches.- $12.00
$24.00- $12.00
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The Mascara
The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold.A curved wand captures inner corner baby lashes and lengthens outer...- $14.00
$28.00- $14.00
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Just A Sec
This innovative formula is weightless, cushiony, and adds a luminous wash of color across lids, at the inner corner of the eyes, and along the brow bone. Just a Sec can be used to create depth, add highlight, or a bit of shimmer for...- $14.00
$28.00- $14.00
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What The Foundation
What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil...
- $23.00
$46.00- $23.00
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Just Enough Tinted Moisturizer
Just Enough is a lightweight tinted moisturizer that smooths and evens skin tone with a soft touch of coverage. It hides redness, looks natural, and feels like nothing on your skin.Packed with hydrating ingredients, it keeps your skin moisturized — without clogging pores.Choose from...
- $22.00
$44.00- $22.00
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Miracle Balm
Meet Miracle Balm — a light-reflecting balm that gives your skin a fresh, healthy glow. It’s a highlighter, blush, bronzer, and so much more.Tap it on cheeks, lips, or as an all-over tint for an effortlessly natural look. Layer it over foundation to warm...
- $19.00
$38.00- $19.00
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Lip and Cheek Stick
Lip And Cheek Stick glides effortlessly onto skin for a lightweight wash of color, while nourishing the skin. Blendable and buildable. Use it on its own or layer for added payoff.
- $18.00
$36.00- $18.00
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Tinted Face Powder
This is powder, reinvented. Tinted Face Powder is a finely milled, ultra-lightweight setting powder designed to seamlessly blend into your skin to set your foundation, color correct where needed, and minimize shine without looking like you're wearing powder. It's exactly what you've come to...
- $15.00
$30.00- $15.00
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Just A Sec
This innovative formula is weightless, cushiony, and adds a luminous wash of color across lids, at the inner corner of the eyes, and along the brow bone. Just a Sec can be used to create depth, add highlight, or a bit of shimmer for...
- $14.00
$28.00- $14.00
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Cool Gloss
The task: build a better lip gloss. The result: an evolution of the form.Lightweight and ultra-moisturizing, Cool Gloss melts into lips to plump and awaken with natural peppermint. Never tacky, sticky, or heavy, Cool Gloss goes on and feels good.Can also be tapped onto...
- $12.00
$24.00- $12.00
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The Everything Brush
A wider and flatter brush for bronzer, powder, highlighter, and beyond. Apply your powder or cream product with The Everything Brush for controlled, even coverage.
- $22.00
$44.00- $22.00
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