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The Pinky Bronze Kit
For the Pinky Bronze obsessed, The Pinky Bronze Kit is a trio of eye, cheek, and lip staples in our cult-favorite colorway. The exclusive kit includes limited-edition versions of Just A Sec, The Bronzer, and Cool Gloss in Pinky Bronze. Designed to glow together...- $45.00
$90.00- $45.00
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The Mini Lip Kit
The Mini Lip Kit contains three mini lip essentials that take you from pre-party to after-party. Available in two neutral colorways, Mauve and Tawny Nude. Each kit includes an exclusive Mini Lip Pencil, Mini Classic Lip, and Mini Cool Gloss in Pink Lilac. With...- $22.00
$44.00- $22.00
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The Mini Fragrance Trio
The Mini Fragrance Trio rounds out your fragrance collection with two daytime scents, and an exclusive sneak peek of our new evening fragrance, En Route. This curated kit includes Shower, BKLYN, and the debut of En Route in travel-friendly sizes. Whether you're gifting or...- $27.00
$54.00- $27.00
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The Party Kit
The Party Kit creates the ideal party-ready look with three finishing touches. Available in two colorways, Party and Rouge, each kit features a new and exclusive Eyeshadow Stick shade, a Gel Liner in the new shade Espresso, and an exclusive Mini Miracle Balm shade....- $42.00
$84.00- $42.00
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The Mini Miracle Balm Trio
The Mini Miracle Balm Trio features three new and exclusive holiday-inspired shades, perfect for a merry holiday glow. It introduces Après, a cool mauve tint shade; Noir, a soft plum blush shade; and Ballerina, a sheer golden pink with monochromatic shimmer that creates a...- $30.00
$60.00- $30.00
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What The Foundation
What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil...
- $23.00
$46.00- $23.00
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Just Enough Tinted Moisturizer
Just Enough is a lightweight tinted moisturizer that smooths and evens skin tone with a soft touch of coverage. It hides redness, looks natural, and feels like nothing on your skin.Packed with hydrating ingredients, it keeps your skin moisturized — without clogging pores.Choose from...
- $22.00
$44.00- $22.00
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Miracle Balm
Meet Miracle Balm — a light-reflecting balm that gives your skin a fresh, healthy glow. It’s a highlighter, blush, bronzer, and so much more.Tap it on cheeks, lips, or as an all-over tint for an effortlessly natural look. Layer it over foundation to warm...
- $19.00
$38.00- $19.00
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Lip and Cheek Stick
Lip And Cheek Stick glides effortlessly onto skin for a lightweight wash of color, while nourishing the skin. Blendable and buildable. Use it on its own or layer for added payoff.
- $18.00
$36.00- $18.00
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Tinted Face Powder
This is powder, reinvented. Tinted Face Powder is a finely milled, ultra-lightweight setting powder designed to seamlessly blend into your skin to set your foundation, color correct where needed, and minimize shine without looking like you're wearing powder. It's exactly what you've come to...
- $15.00
$30.00- $15.00
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Just A Sec
This innovative formula is weightless, cushiony, and adds a luminous wash of color across lids, at the inner corner of the eyes, and along the brow bone. Just a Sec can be used to create depth, add highlight, or a bit of shimmer for...
- $14.00
$28.00- $14.00
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Cool Gloss
The task: build a better lip gloss. The result: an evolution of the form.Lightweight and ultra-moisturizing, Cool Gloss melts into lips to plump and awaken with natural peppermint. Never tacky, sticky, or heavy, Cool Gloss goes on and feels good.Can also be tapped onto...
- $12.00
$24.00- $12.00
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The Everything Brush
A wider and flatter brush for bronzer, powder, highlighter, and beyond. Apply your powder or cream product with The Everything Brush for controlled, even coverage.
- $22.00
$44.00- $22.00
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