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The Classic Crew - Black
Perfect to dress up, or dress down‚ depending on the day. Unisex oversized fit. Made of 90% cotton, 10% polyester for maximum softness and minimal post-wash shrinking. THIS ITEM IS FINAL SALE.- $29.00
$58.00- $29.00
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Black
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The Bucket Hat - Black
Call it coastal grandma, call it a bad hair day fix - whatever The Bucket Hat is it's perfect. The 100% cotton Bucket Hat is your new favorite hat for the beach, a lunch date, and anything in between. Pairs best with casual hair...- $15.00
$30.00- $15.00
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Black
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The Brow Pencil
More brow with less work. This smooth, controllable pencil integrates tiny, hairlike fibers to add dimension and fullness. Use it to achieve fluffy and feathery brows, to extend and define, or just to fill in bare patches.- $12.00
$24.00- $12.00
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The Brow Gel
The Brow Gel is a gel based product that fills in, shapes and defines brows to make a statement. The spoolie brush allows for easy application with just a few short strokes. The Brow Gel is available in 5 color enhancing shades and 1...- $13.00
$26.00- $13.00
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The Bronzer
A product two years in the making. The Bronzer is a silky powder that adds instant warmth to the skin. Sheer and buildable, it can be used to give skin a natural tint or for color correction. Available in eight shades and developed to...- $19.00
$38.00- $19.00
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The Bronzer Brush
A wider, fluffy brush for applying bronzer or powder. Apply your powder product with The Bronzer Brush for light, even coverage.- $24.00
$48.00- $24.00
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The Bobbi Kit 5.0
To celebrate five years of Jones Road, The Bobbi Kit 5.0 is here with five exclusives for a laid-back, statement look. It features not-yet-released products and shades, and is available in two versatile colorways, Chic or Cheeky. These are polished yet unfussy essentials that...- $66.00
$132.00- $66.00
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The Best Pencil
The indispensable pencil. A precise, crisp line that glides on seamlessly and can be used with shadow on top or all by itself. Highly pigmented, this formula is based on 1970s no-frills, ultra-dense formulas‚ but updated with a clean and modern ingredient stack. Blend...- $12.00
$24.00- $12.00
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The Best Eyeshadow
Minimalist but mighty. This blendable shadow offers professional-grade velvety pigment. Customize it with your tools: A fluffy brush yields a sheer application while a tighter brush will maximize density. Layer and blend to add dimension.- $13.00
$26.00- $13.00
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The Best Blush
Bobbi's makeup secret weapon has always been a pretty pink blush. The Best Blush is a silky powder formula that adds a soft natural flush or a pop of bright color to cheeks. Easy to use and buildable, this talc-free powder blends seamlessly into...- $15.00
$30.00- $15.00
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The Beanie in Bone
Cozy, casual, and cold weather chic - The Beanie is our favorite for a reason. The Beanie in Bone is made from an ultra-soft acrylic knit. One size fits all. FINAL SALE- $15.00
$30.00- $15.00
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The Beanie in Black - The Beanie
Cozy, casual, and cold weather chic - The Beanie is our favorite for a reason. The Beanie in Black is made from an ultra-soft wool knit. One size fits all. FINAL SALE- $15.00
$30.00- $15.00
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The Beanie
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The 90's Sock - Black
A high-ankle cozy sock you'll want to live in. THIS ITEM IS FINAL SALE.- $8.00
$16.00- $8.00
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Black
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The 101 Set
We’ve bundled our bestsellers into a single customizable set. Choose two shades of The Face Pencil and a shade of Miracle Balm (for a luminous, evened-out complexion), and finish with The Mascara to make eyes pop. Done. THIS ITEM IS FINAL SALE.- $62.00
$124.00- $62.00
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Sparkle Wash
Magic hour for the eyes. This shimmering, dimensional liquid eyeshadow locks onto the lids during the day. Customize the intensity by building for radiant (but never overdone) sparkle.- $13.00
$26.00- $13.00
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Soft Skin Cream Cleanser
Rich and pillowy in texture, Soft Skin Cream Cleanser is a luxurious facial wash that leaves skin feeling moisturized and velvety soft. The creamy, sulfate-free formula effectively dissolves makeup and daily buildup, while nourishing skin before you even apply your moisturizer. Use it morning...- $15.00
$30.00- $15.00
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Shower
Smells as good as a shower feels. Our first scent, the Fragrance in Shower, is a light, clean scent that gives you the fresh feeling of having just stepped out of the shower. With notes of neroli, orange blossom, and sea spray, the Fragrance...- $23.00
$46.00- $23.00
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Shower Gel
Shower Gel is a luxurious body wash that moisturizes while thoroughly cleansing. Powered by nourishing ingredients, the rich gel formula leaves skin soft, smooth, and hydrated. Infused with the same well-loved notes as our signature Shower fragrance to elevate your everyday shower experience.- $18.00
$36.00- $18.00
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Shimmer Face Oil
Shimmer Face Oil: subtle glow in a bottle. Lightweight and silky with a glass-like finish, Shimmer Face Oil instantly wakes up the complexion and adds radiance to the body. A makeup‚ skin care hybrid, Shimmer Face Oil is blended with 9 nourishing oils that...- $18.00
$36.00- $18.00
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Rich Eye Cream
Cushiony to the touch, Rich Eye Cream delivers an ultra-nourishing boost of moisture for fresh, well rested eyes. Use it as an overnight mask or in the morning on extra dry days. It is enriched with Niacinamide and Ceramides for skin brightening and moisture....- $21.00
$42.00- $21.00
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What The Foundation
What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil...
- $23.00
$46.00- $23.00
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Just Enough Tinted Moisturizer
Just Enough is a lightweight tinted moisturizer that smooths and evens skin tone with a soft touch of coverage. It hides redness, looks natural, and feels like nothing on your skin.Packed with hydrating ingredients, it keeps your skin moisturized — without clogging pores.Choose from...
- $22.00
$44.00- $22.00
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Miracle Balm
Meet Miracle Balm — a light-reflecting balm that gives your skin a fresh, healthy glow. It’s a highlighter, blush, bronzer, and so much more.Tap it on cheeks, lips, or as an all-over tint for an effortlessly natural look. Layer it over foundation to warm...
- $19.00
$38.00- $19.00
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Lip and Cheek Stick
Lip And Cheek Stick glides effortlessly onto skin for a lightweight wash of color, while nourishing the skin. Blendable and buildable. Use it on its own or layer for added payoff.
- $18.00
$36.00- $18.00
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Tinted Face Powder
This is powder, reinvented. Tinted Face Powder is a finely milled, ultra-lightweight setting powder designed to seamlessly blend into your skin to set your foundation, color correct where needed, and minimize shine without looking like you're wearing powder. It's exactly what you've come to...
- $15.00
$30.00- $15.00
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Just A Sec
This innovative formula is weightless, cushiony, and adds a luminous wash of color across lids, at the inner corner of the eyes, and along the brow bone. Just a Sec can be used to create depth, add highlight, or a bit of shimmer for...
- $14.00
$28.00- $14.00
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Cool Gloss
The task: build a better lip gloss. The result: an evolution of the form.Lightweight and ultra-moisturizing, Cool Gloss melts into lips to plump and awaken with natural peppermint. Never tacky, sticky, or heavy, Cool Gloss goes on and feels good.Can also be tapped onto...
- $12.00
$24.00- $12.00
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The Everything Brush
A wider and flatter brush for bronzer, powder, highlighter, and beyond. Apply your powder or cream product with The Everything Brush for controlled, even coverage.
- $22.00
$44.00- $22.00
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